view of SERP in marketing planning

Digital Marketing Tips for Better SERP Ranking

Less than 1% of Google searchers check the second page of search results. Many of you will have a website for your business, be it an IT Services Business or something else. With search engine optimization (SEO), you can improve your rankings and get more business. Higher rankings on search engine result pages (SERPs) will help you reach new customers to drive sales.

Here are a few digital marketing tips you can use to boost your SERP ranking for specific keywords. With these tips, you can develop a stronger SEO strategy to expand your reach online.

Upgrade your digital marketing strategy with these SEO tips today.

Update Your Website

Google will review your website before determining your SERP ranking for specific keywords. Make sure your site is:

  • Secure
  • Mobile-friendly
  • User-friendly
  • Fast

You can run your site through Google’s Mobile-Friendly Test and PageSpeed Insights to audit your site. Otherwise, consider hiring an experienced web design and development agency.

Make sure each page on your site is optimized for a specific keyword, too. Use secondary keywords and synonyms to avoid keyword stuffing. (keyword stuffing is when you use the same words over and over, and it just seems unnatural.

Offer a positive user experience (UX) across your site as well. If your site isn’t easy to navigate, visitors will leave without checking other pages. Your bounce rate (those who leave before interacting withb you site or giving you a call) will increase, causing your SERP ranking to drop. 

Focus on Long-Tail Keywords

Before creating fresh blog content for your digital marketing campaign, gather keyword research. Focus your attention on long-tail keywords (phrases that feature four or more words). These keywords make it easier to understand the user’s search intent.

Each long tail keyword may be a rarer search term, but an exact match can help you win traffic even when search numbers are low.

Aligning your content with the user’s search intent will ensure you appear for relevant searches. You can offer consumers information they want, which could help you generate leads. 

Diversify Your Content

You can also drive sales by creating engaging, unique, informative blog content. Creating fresh content will ensure you appear for a range of search queries, too. 

Use your keyword research to inform your content creation strategy. Personalize your content to connect with customers, too.

Diversify your content as well. For example, you can create articles, eBooks, videos, polls, or infographics. Each type of content can appeal to consumers at different points in the buyer’s journey. 

Start Link-Building

When creating SEO content, make sure to consider internal, external, and backlinks.

Internal links will send visitors to other pages on your site (such as blog posts or product pages). External links will send them to other websites (like studies, research, or other blog posts). Backlinks are links on other sites that will direct readers to your content. 

You don’t need to stick to online sources for these on-line link ideas.

If you are active in your local business groups or region, you can find sources that old fashion way. Yes, I mean by networking with other people in person!

You can learn more about internal links in this post.

Hire an Agency

If you’re struggling to boost your SERP rankings, consider hiring an agency. An experienced digital marketing agency can create and optimize your content.

They’ll make sure you don’t fall behind the latest SEO trends, too. 

Use These Digital Marketing Tips to Boost Your Rankings Today

Don’t let your SERP ranking drop. Instead, use these digital marketing tips to rank higher on SERPs. Applying these tips can help you generate more web traffic, allowing you to drive sales.

Help your business grow with these tips today!

Searching for more advice relating to IT services or other businesses? You’re on the right blog.

Explore our latest articles for more tips and tricks.

About The Author

Jeff

Jeff (Surname withheld for family privacy) is an engineer with over 26 years experience. He first learned to program in Fortran 77! See the 'About Us' for more.

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