Getting Your Brand Started On Instagram: How to Attract More People

As a business in this digital age, you need to invest in your online presence, as this builds brand publicity. Among the many platforms, Instagram is proving to be more powerful in visual storytelling. Therefore, your brand promotions will reap many benefits when you learn how to use it well. Just like in any other crowded online space, aim at not only achieving sound brand awareness but also increasing the number of loyal customers. To help make this easy, here are actionable ways to get your brand up and running on Instagram.

Develop Engaging Content

There are endless ways to create content, and this is based on the type of audience you want to reach out to. Sometimes, your industry may influence how you craft, as you want the keywords to be well-engraved in the message. You can always experiment with various formats and carousel posts till you find what channels have more followers.

At the same time, consider sharing glimpses of behind-the-scenes regarding your operations. This helps tell the story of how you develop customer-focused products and services, which creates instant attraction for your brand. With time, it will gradually increase viewership. The views on Instagram can improve your brand’s engagement numbers by keeping the posting consistent. You can work with services that sell genuine views for Instagram users. Ensure you target the best providers, as they offer different packages and are dependable.

Optimize Your Profile

The storefront of every business needs to be appealing and inviting always. The first impression makes people want to try your services and products out. When it comes to online, your storefront is the profile. In this case, look at how to make it welcoming and informative. Use it to represent your brand well; hence, go for high resolution. The bio is inseparable when it comes to telling people what you do. Write it compellingly without leaving any basic information behind. All you need to do is avoid too spicy words as some people may see it as a too good deal to be true.

Collaborate with Influencers

Consider influencer marketing in your plans to extend your brand’s reach on the platform. It is a powerful way of targeting the right demographic sets and exposing your brand to a broader audience. Consider working with the best influencers for the best results. Specifically, find those who have followers aligning with your target audience. These personalities will provide authentic endorsements to your company, which is good for your publicity. However, it’s elemental to screen the values and style to ensure they match what you need. This correlation will build a long-lasting partnership that will benefit both sides.

Leverage Instagram Stories

Instagram is always looking for new ways to make engagement with followers effortless. The stories feature, for instance, makes it easy to share time-sensitive content you may have. It could be promotions or user-generated content. Generally, these stories bring more authenticity as you don’t have to polish them. This helps showcase your originality and genuineness in meeting the interests of customers. Besides, interactive features help keep your customer engagement top-class, which is good for your growth. When you want to do some brand modifications, such features help you get an overview of people’s expectations.

Stay Updated with Trends

The social media sphere is continuously evolving, and this is also the case with Instagram. Therefore, ensure you’re updated with what’s new. By identifying the trends early, you stand in a better position to strategize on the content better. This way, you’ll remain competitively strong on the platform and industry.

Going with the trends also helps you know the emerging industry-specific elements. As a business startup, this helps significantly in enhancing performance and being at par with the regulations. Therefore, be active in research on the platform and online.

Setting Clear Objectives

There are many goals you could have when diving into the platform. It may be generating leads or boosting your website’s traffic. Make it clear regardless of what you want, as this will bring a sense of direction. A good Instagram strategy has measurable objectives since monitoring your progress over time becomes effortless. 

If your primary mission is to enhance brand awareness, you may need content that appeals visually. Work with creative teams and develop something that captures your brand’s personality and values. When planning to generate more leads, use the platform’s features for advertisements. Reels are good examples and can help spread the message when perfectly crafted.

Engage with Your Audience

A good brand uses a two-way communication channel when dealing with users. Take time to respond to the comments and direct messages, as it creates a picture of a caring and concerned company. Consider reposting any user-generated posts on your profile to show appreciation.

If you want to build purposeful ties with the audience, this is the direction to take and be consistent. This is why going for AI tools such as chatbots is crucial since they’ll quickly respond to users, especially on essential information regarding the business. This way, you’ll enlarge your loyal brand advocates within no time.

Analyze Your Performance

In your Instagram journey, it’s always good to pause and reflect on the strides you’ve made. This evaluation gives an accurate image of the strengths and areas that need improvement. Luckily, the platform’s reliable built-in analytics tools make it easy to perform this. Alternatively, you may use third-party apps.

As you do the analysis, concentrate on the key metrics, such as the follower’s growth and engagement level. With this information, you’re better positioned to plan how best to adjust your efforts for maximal results. Some even use the click-through rates on the links, as this helps determine what best can work for you.

Crafting a Unique Visual Identity


If you want to attract and retain followers, make a point of sharpening your visual identity. Instagram is a visual space, which means creating eye-catching aesthetic posts will elevate your plans. Look for a cohesive color palette and strive to stick to a uniform style for the videos and images. At the back of your mind, however, see if the visuals resonate with everyone.

What separates and ordinarily a top-level brand in terms of marketing is the consistency factor. Thus, if you want to make it big with advertisements and marketing campaigns, find a way to make users recognize your brand from afar. This brand identity is vital when solidifying followers’ trust as it brings a huge attachment.

Instagram creates an opportunity to link with the audience, which is crucial to your success. However, you need to follow suitable approaches to unlock the platform’s full potential. Stick to the best practices, such as creating the right content and having goals. Also, remember to keep consistency in what you do.

About The Author


Jeff (Surname withheld for family privacy) is an engineer with over 26 years experience. He first learned to program in Fortran 77! See the 'About Us' for more.

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