How Hiring a Marketing Agency Can Help Your Business: A Guide

In today’s modern business landscape, the efforts on marketing have continuously been evolving, bringing with them the need for modern solutions to current problems. Marketing remains a crucial aspect when it comes to running a successful business. It brings the need to reach the targeted audience and promote the business’s brand identity to ensure it has a visible impact in the industry. In-house marketing teams are good and useful, but the advantages of outsourcing to a marketing agency are more. This article discusses some of the benefits of hiring a marketing agency.

Expertise and Specialization

One of the biggest benefits of marketing agencies is their wide variety of experts in specialized fields. There are many specialists like Creativeo in the sectors of marketing that include story branding, Search Engine Optimization, Google and Facebook ads, Instagram marketing, content writing, and creation, amongst other fields. This promotes the agency’s independence, removing the need to outsource from freelancers or other sectors. For example, it would be difficult for a business to employ the best in each field. 

According to a study by the Content Marketing Institute, 55% of marketers outsource an aspect of their marketing options. Hiring a marketing agency ensures that professionals with the experience and expertise handle your business to get the job done. 

This removes the risk of freelancers and hiring novice marketers that might lead you to waste marketing budgets and need more results. In the long run, it becomes cost-effective for the business and more sustainable over time. It is also more convenient for the company as it can lay off the in-house marketing team for a cheaper and more efficient alternative.


In-house marketing teams tend to be very costly to maintain, limiting the amount of profit a business should be bringing in. They require financing to cover their training, taking them to workshops, recruiting, and general maintenance, whereas a marketing agency comes already trained and has no maintenance costs. 

They can start on projects right away and do not need time to get used to systems like in-house marketing teams, and they work based on a budget that is provided to them by the business. This will ensure that the business sticks to the set budgets and no capital goes unaccounted for. In the long run, this saves a lot of money.


Marketing agencies have a lot of experts in their departments, which gives a business the opportunity to scale whenever the need arises. During holidays, agencies can allocate extra resources to increase marketing efforts and take advantage of the high traffic, making them flexible, unlike in-house marketing, which needs to recruit more members to scale. 

When launching new products and product lines in the industry, a lot of human resources is required to make it a success, agencies are able to increase their effort on a campaign to ensure that the launch is successful. 

Due to their experience, marketing agencies are good at crisis management, and in case of negative public sentiment, they can respond rapidly, gaining control over the situation before the issue gets out of hand.

Risk Mitigation

Conditions can shift rapidly in market structure, and campaigns may fail to reap the expected results, agencies are able to track the progress of campaigns using analysis tools at their disposal to predict the outcome of the marketing effort in the long run. Google analysis is a good example of this. 

Projects that give signs of flopping are canceled, and more efforts are placed on those who are doing well, maximizing returns and regulating the amount of capital lost in failed projects. This expertise is gained through experience and working with other businesses, which in-house marketing teams may need to improve. 

Through this experience, they are able to compile different marketing strategies and use them in one channel. It is very common to find that businesses that have outsourced in terms of marketing receive better recognition. When one of them does not get results, they can apply other techniques to keep the campaign running and achieve overall effectiveness. 

Staying Competitive

Marketing is a very competitive field in business, with trends changing rapidly each day. It is important for companies to adapt quickly to stay relevant in the online space and maintain a competitive edge. Marketing agencies are always on the lookout for new emerging topics and current customer preferences. It would be hard for employees to be on their phones all day looking for these, so marketing agencies take the initiative to do the research and come up with ideas. 

When new trends emerge, agencies adapt to leverage the new opportunities that come up, helping the business capture new audiences and expand its brand identity and also carry out competitive research to learn what competitors are doing and what strategies are giving them a competitive advantage. By incorporating these techniques into the business’s current campaign, they are able to keep it relevant and maintain its competitive edge. 

When the business has matured enough to take up new spaces, agencies can offer great advice on how to go about it as they have worked with different companies in similar situations, giving them prior knowledge on the matter. They can incorporate relevant strategies to help the business appeal to new audiences and formulate campaigns tailored to meet the requirements for success.

Focus on Core Competencies

Hiring marketing agencies allows the in-house team to focus on the business’s core competencies. When the workload of campaigns is taken from the workplace, employees can focus on offering better customer service to the clients as oftentimes, the time that running a campaign consumes overrides the importance of attending to clients. 

Good customer service helps a business grow and retain existing clients and attract new ones. If a company has poor service, it is bound to lose its existing clientele, disregarding the need to find new ones through marketing. 

If it can’t keep them, then there is no need to increase them. It also provides room for innovation as employees are no longer constricted to marketing duties. They can come up with ideas to influence the business’s growth and expansion and help develop better products.


It is important to do some deep research on a marketing agency to make sure that it is the right investment for the business. There are many benefits to them that include giving time to focus on core competencies, being cost-effective, helping in risk management, and making it easy to scale when the time comes. Agencies are a great way to outsource as compared to constantly looking for individual freelancers.

About The Author


Jeff (Surname withheld for family privacy) is an engineer with over 26 years experience. He first learned to program in Fortran 77! See the 'About Us' for more.

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